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SARA + PARA (the video).

Saturday, October 5, 2013

When I wasn't squatting in hotel lobbies or spilling drinks in celebrity design spaces, I had the opportunity to speak mono e mono with Miss Sara Russell from Deb McCain Communications. Sara's all around awesome and Deb's just itty-bitty but that doesn't stop her from representing some seriously BIG brands including PARA Paints.



I'd read ALL about the Para Blog Crew 2014 contest before heading to BlogPodium, but my excitement over the chance to name a paint colour was quickly replaced with, "I don't stand a chance". Why? well (A) I'm not a design blogger... yet, (B) I don't have a crazy social media following... yet and (C) Vernon, British Columbia is a far cry from a booming metropolis - we don't even a have a Costco and our Philip Lim for Target handbags haven't even sold out.

It wasn't until I started chatting it up with PR Sara and one of last year's winners Brittany from My Daily Randomness that I decided free paint for a year would be pretty darn cool and so in keeping with my summer theme of throwing caution (and my ego) into the wind, I decided to throw my video into the PARA hat.
triple threat: me, the other Sara & Brittany

You're all familiar now with the hashtag #casaknol on my @saigewisdom Insta-feed and how it's been all quiet on the reno front as we sit and wait for drywallers (and Mary Poppins #wishfulthinking) to arrive. We're told the mudding and taping should be finito by the end of October which means... November painting party!!! (and December, and Janaury, and February...). I cannot wait to roll new life into both the new and old parts of the house and make all my Pinterest board dreams come true.

I waited for everyone to vacate the house before setting up the tripod and after 12+ really awful takes, I said "the hell with it" and sent the 'best of the worst' footage to my BFF Sasha. I just needed the 2 segments to be stitched together (see below), but of course Sash took it one step further and did a supa cool edit job which you can see over on PARA Paints facebook page. Here's the unedited, full on ridiculous version, don't laugh too hard...


Before sitting down to shoot my super awkward video application I did some field research by visiting the only PARA Paints dealer in Vernon - Windsor Plywood. The Colour Forecast Palette (which is also available online) is basically the coolest swatch display I've ever seen, period. The only person more excited about it than me was Carey, the Windsor Plywood paint expert. For the record I.HEART.THIS.MAN. (in a non-romantic way of course). I desperately wanted a cameo of him in my video, but due to scheduling and deadlines, the best we could do was a photo... for now ;)


Mr. Carey is a walking/talking PARA Paints' ad. He knows everything and anything about PARA Paints including the complete biography of company founder Nathan Wilson. Carey's passion for the brand and confidence in the paint's quality is SO infectious it's no suprise so many Benny fans have converted over to PARA's unparalleled products after talking with Carey and testing out "his" paint.

At the end of our hour long gabfest, Carey admitted he was a little wary of my initial intentions when I rattled off 20 questions in the first minute of us meeting. Apparently a few months back a big box store contractor came in to get a specific PARA orange that was spec'd for the job and the unnamed lady just took the swatch and got it colour matched elsewhere #boo. But there's a happy ending to this story (for Carey anyways); a rep from the big box company came in to complain about PARA's durability (or lack thereof) and Carey had the satisfaction of letting him know the lady was shady and the paint she used was not his beloved PARA. In the words of Carey, "PARA is perfect... 100% problem free".

And so my friends, win or lose (although my walls are gunning for a win), I'll forever be loyal to PARA Paints. Everyone I've met that's been connected to the brand (public relations, local dealers, previous spokespeople, blog crew members) have been uber friendly, crazy fun and SUPER passionate about the paint they represent. You just can't beat great quality and good ol' fashion word of mouth marketing these days.

#para4life #ParaBlogCrew #teamknol #pickme #humberstoneforthewin



15 comments:

CaseyinTO said...

Good luck!! I want to enter solely to name a paint colour- but since my whole condo is already fully painted I am not going to bother- let someone who needs that paint win!!

Rustic Retrievals said...

You SO HAVE THIS!!! Your video is perfect! And..I had no idea your house was in full reno mode! Wowza! I'm keeping fingers and toes crossed for you!

Stephanie said...

Love the "Bonus room" graphics!!

Good luck!

christine, just bella said...

You've got this in the bag, lady! So awesome.

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