Why do businesses and bloggers host giveaways? Good question.
I can only speak for myself, but I assume "followers" is one of the primary motivators for pimping out freebies.
In truth I love giving stuff away for free (almost as much as I like keeping it), but my TOP KNOT launch party is part of a larger strategy. You know this, I know this, so let's talk about it.
Soliciting strangers to "like" you is about as fun as it sounds, not at all. It reminds me of school dances when you'd stand on the outskirts of the gymnasium swaying your hips and pretending to be enthralled by something in the distance but secretly hoping that a boy - any boy - will ask you to dance. Been there, done that... hated it.
So why am I reliving high school all over again?
1. In the world of social media, the size of your "following" ups your cool factor exponentially. Ever stumbled upon a Facebook page that has less than 30 fans? Not good, not good at all. And then there are those fan pages with a bazillions likes which make you go, "woah this person must be really freaking amazing". I want TOP KNOT to garner the latter response. I want prospective couples to click on TOP KNOT and think, "wowzers that Sara K sure is a big deal, we should totally hire her".
2. You're super cool so I assume you hang with some super cool peeps. Perhaps you and/or the cool people you associate with are looking to hitched? Since I've pretty much decided that I only want to work with cool people, it's imperative that I'm on your cool radar and that you feel confident recommending me *wink*.
3. The shops participating in my launch are beyond awesome (I know I use the "A" word a lot, but this time I really mean it). I'm willing to bet that anyone eager to win these goodies and gallery walls will have amazing taste and the only thing better than a super cool couple, is a super cool couple with great style.
So there you have it, the naked truth. Now please for the love of Beyoncé don't make me sit out another Destiny's Child song. Help me fill my dance card by visiting TOP KNOT on Facebook, Instagram and topknot.ca and you could...
WIN 1 of 3 INSTANT GALLERY WALLS
first up, the golden girls: